Well it looks like IceTV has finally had things go it’s way with a landmark win in the Australian High Court today! The High Court ruled that IceTV’s electronic programme guide did not breach Nine’s copyright.

IceTV subscribers have been actively providing financial support to keep IceTV going during these past periods of court action. Subscriptions prices have been high and product development fairly low (I mean an iPhone application doesn’t really cater for the vast majority of subscribers) with most existing services not evolving over the past 12 months.

Hopefully IceTV will recoupe the majority of court costs brought about by Nine’s actions, allowing them to really start to deliver some value for their $99-$156/year subscription. 

When you step back and look at it, is a reliable TV programme information (date, time and description) really worth a whopping $99/year? “No!”. Now obviously there is some cost involved generating the data, but after the EPG is compiled it’s just data … Data that can be replicated in an instant and distributed very cheaply over the wonderful free network we all know as the Internet. With a well designed system, there should be very little logistical cost difference between servicing 1000, 2000 or even 10000 subscribers, so in theory prices should get cheaper with more subscribers!

Why don’t we see massive price drops in IceTV’s subscription rates as they start to accumulate a bigger subscription base? Well it’s probably because there hasn’t been any commercial competition to help drive prices down … And you know IceTV’s prices can go lower … We’ve all seen their 50% off subscription offers around Christmas and High Court trial dates. Kinda like the Angus & Cootes when they have their “50% off gold, diamond and jewellery sale” and you realise they’ve been fleecing you every other day of the year except for sale day … And they’re still making 5-10% markup during the sale!

I’d like to see, if possible, IceTV’s prices come down further by offering different subscription levels for data and services. Really let the average user pay for the services they want to use, not the services the *might* use (i.e. iPhone app.).

For instance, I’d be interested in the MXF/XMLTV and native Windows Media Center services (and maybe even the desktop widget), but I’m not that interested in paying for the IceTV Interactive remote scheduling and iPhone features that I’d never use. As an example:

[*] MXF/XMLTV Guide Gateway – Base $25/yr
[X] Windows Media Center Guide Gateway :: Add $10/yr
[X] Windows Desktop Widget :: Free
[ ] Mac Desktop Widget :: Free
[ ] Windows Interactive + Web Portal :: Add $10/yr
[ ] Mobile Interactive + Web Portal :: Add $5/yr
[ ] iPhone Interactive + Web Portal :: Add $5/yr

So in the above example, I’d be willing to hand over $35/year for a basic Windows Media Center guide service with no frills attached. Hopefully IceTV will reduce their prices soon otherwise you might see other EPG peddlers start to open their doors for cheap $$$ business … Heck, there is no reason why the EPG can’t be outsourced to India even!

Hmmm … epgStream.net could even outsource their EPG generation to India for $5/year per subscriber …

You can read more on the court summary here or Peter Vogel’s personal comments on the ruling here.